TU Delft
print this page print this page     
2015/2016 Industrial Design Engineering IO Electives
Experiencing Persuasive Environments
Responsible Instructor
Name E-mail
Dr.ir. A.P.O.S. Vermeeren    A.P.O.S.Vermeeren@tudelft.nl
Education Period
Start Education
Exam Period
Course Language
Course Contents
Persuasion is a form of interaction that aims at changing the way people think or behave. Inspired by Fogg’s definition of persuasive technology, we interpret design for persuasive environments as:
(1) an attempt to change attitudes or behaviour or both without coercion or deception,
(2) a focus on humans interacting with and in (social, physical and virtual) environments and the products in the environments
(3) a focus on planned persuasive effects,
(4) a focus on endogenous or ‘built-in’ persuasive intent, which means that an environment or product is intentionally designed to persuade, and
(5) persuasion that may take place at either the macro or the micro level.

The course will deal with issues like:
Designing for behavioural change, mechanisms and conditions for persuasion, play and games as motivators, ethics of persuasive design, persuasion focusing on specific target behaviours versus design for providing opportunities for behavioural change, the role of experiences in driving people's behaviour, persuasion in public environments.
Study Goals
- Theoretical and practical knowledge about the concepts persuasiveness, experience and environments; and how these can influence each other
- Knowledge about and applying knowledge about mechanisms of persuasion in design, as well as their effectiveness and how people may experience those
- Make students reflect on, be aware of and deal with the ethical issues of persuasiveness
- Basic knowledge about and some initial experience with the implications of various types of environments (technical, virtual, social, physical) for experience and persuasive design

Education Method
- Lectures
- Reading scientific papers
- Assignments, most likely:
- An assignment in which students analyze existing persuasive designs for their ethical issues, based on papers and lectures.
- An integrative design assignment in which students are challenged to apply insights and knowledge gained in the individual assignments to a given case, and which is based on ongoing research at the faculty.
Assessment is based on the results of the assignments.
Enrolment / Application
A mandatory application for all courses (mandatory and electives courses) shall be made via the electronic applications system Osiris in the period that Osiris there to is opened. This period closes about 5 calendar weeks prior to the first day of the semester in which the programme starts; the faculty announces the exact deadline for application timely. The application for courses has to take place per semester, meaning for courses of 2 quarters at once.

See http://www.io.tudelft.nl/osiris for deadlines and details.
Maximum of 60 participants